About Us

Have you ever felt overwhelmed by your clothing?

In fact, I remember wondering – how could I have a closet packed with clothes and still feel like I had “nothing to wear?”

Have you ever felt overwhelmed by your clothing?

In fact, I remember wondering – how could I have a closet packed with clothes and still feel like I had “nothing to wear?”

Back then, I was so sick of:

Looking washed out in my clothes

Feeling like I was guessing at what looked good on me while shopping, and

Having a cluttered closet full of pieces that didn’t go together

Back then, I was so sick of:

Looking washed out in my clothes

Feeling like I was guessing at what looked good on me while shopping, and

Having a cluttered closet full of pieces that didn’t go together

But I didn’t know

Until I discovered seasonal color analysis.

Turns out, not every color looks good on every person.

The wrong colors make you look washed out, overwhelmed, tired, and older. The right colors highlight your natural beauty and make you look radiant and glowing!

PLUS, when you shop what I call “Color First”, you simply scan the store for your best colors and ignore everything else! This rang my efficiency bells!!!

My theory was that if I always shopped “Color First”, I could look better, cut my shopping time in half, and create a coordinated wardrobe through color!

I did a test run for a few months. And DANGIT. It worked. Then, I became obsessed with helping others discover their best colors, and this new way of shopping for clothes.

But the problem was that the seasonal color analysis systems that were available at the time were outdated. Many of the colors they recommended for me I couldn’t even find in stores, so I decided I’d have to create my own color palettes, taking into consideration that the colors had to be:

This was the time in my life when I went into full-on “leave-me-alone-honey-just-order-a-pizza-for-the-kids” researcher mode.

I dove in and learned everything I could about hair, skin, and eye color, and how those features determined our ideal color palettes. And then I created my first set of color cards, which I then revised several times that year.

But I didn’t know

Until I discovered seasonal color analysis.

Turns out, not every color looks good on every person.

The wrong colors make you look washed out, overwhelmed, tired, and older. The right colors highlight your natural beauty and make you look radiant and glowing!

PLUS, when you shop what I call “Color First”, you simply scan the store for your best colors and ignore everything else! This rang my efficiency bells!!!

My theory was that if I always shopped “Color First”, I could look better, cut my shopping time in half, and create a coordinated wardrobe through color!

I did a test run for a few months. And DANGIT. It worked. Then, I became obsessed with helping others discover their best colors, and this new way of shopping for clothes.

But the problem was that the seasonal color analysis systems that were available at the time were outdated. Many of the colors they recommended for me I couldn’t even find in stores, so I decided I’d have to create my own color palettes, taking into consideration that the colors had to be:

This was the time in my life when I went into full-on “leave-me-alone-honey-just-order-a-pizza-for-the-kids” researcher mode.

I dove in and learned everything I could about hair, skin, and eye color, and how those features determined our ideal color palettes. And then I created my first set of color cards, which I then revised several times that year.

Meet The Color Guru

Jeannie Stith

The Color Guru,
Founder/CEO

Jeannie loves helping real women look and feel amazing in their clothes. She helps women create the wardrobe of their dreams by analyzing their hair, skin, and eye color in order

Olivia Straka-Bensinger

Business Baroness,
Chief Business Officer

A Calm Summer that lives in Delaware, Olivia has a passion for making spreadsheets and improving processes anyway she can! When she isn’t geeking out over Excel,

Alex del Tufo

Operations Overlord,
Director of Operations

Alex is a proud Twilight Autumn based out of New York. Precision, efficiency, and a touch of perfectionism are her secret weapons in the world of operations — she is a Virgo after all.

Jess Reilley

Our Techie Savior,
Web Developer

An accomplished web developer with more than 15 years of WordPress experience, Jess supports and updates the Color Guru website.With a degree in computer engineering from Penn State University,

Marisa Bascelli

Mailing Queen,
Customer Service Manager

Born and raised just north of Philadelphia, Marisa moved to Delaware County to start a family with her husband over a decade ago. They have three wonderful children who used their powerful persuasion